Natural food for four-legged friends

Client

Ares Petfood

Project

New brand image

Challenge

ARES, a leading Polish dog food manufacturer, required a full brand transformation to strengthen market positioning and increase digital engagement.

Scope of cooperation

  • redefine brand identity,
  • redesign website architecture,
  • develop a new content strategy,
  • increase audience engagement and brand recognition
  • get the company ready for expansion into foreign markets.

Implementation

SFERA LDZ:

  • conducted in-depth strategic workshops,
  • created a renewed visual identity system,
  • developed user-centred information architecture,
  • implemented a redesigned digital platform,
  • created new company name,
  • created new products names.

Effect of our work

  • increased brand recognition,
  • stronger competitive positioning,
  • measurable growth in digital engagement,
  • increased share of exports in the company’s sales
Visit the website

Good word from the client

Thanks to our new brand image, developed by SFERA, the company has gained greater visibility in the industry, especially abroad. Both at trade shows and online. This has resulted in an increase in both orders and customer numbers.

Maciej Maciołek
President of the Management Board, Ares Petfood

Are you looking for a partner who will present your brand image in a way that highlights your values ​​and meets the needs of your customers?

Let's talk

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