Disney

Interactive fun on three continents

Client

The Walt Disney Company

Project

Creating and implementing brand awareness strategies

Challenge

The Walt Disney Company (EMEA) managed digital campaigns in over 30 markets, supporting global franchises such as Star Wars, Marvel, and Frozen. Maintaining global brand consistency while enabling large-scale local adaptation was a key challenge.

Scope of cooperation

  • Delivering and localizing hundreds of campaigns annually,
  • Building a system enabling rapid implementation in multiple markets,
  • Increasing user engagement,
  • Shortening production time without compromising quality,
  • Building a community,
  • Organizing contests and social campaigns,
  • Creating and producing marketing materials,
  • Creating an online press center,
  • Producing content,
  • Creating online games,
  • Consumer research

Implementation

Over the course of 20 years of collaboration with The Walt Disney Company Europe, we have:

  • developed the concept, created, and managed a social media system in 7 countries,
  • were responsible for creating marketing and advertising materials and event management,
  • developed strategies for engaging and building loyalty with young internet users,
  • organized social campaigns,
  • launched and managed an online press center for journalists,
  • produced online games,
  • designed a tool for surveying the opinions of children and young people,
  • created and localized content for countries across EMEA – from Norway to South Africa and from Portugal to the Middle East,
  • implemented structured production workflows,
  • created a digital distribution platform based on reusable templates,
  • managed the design and delivery of interactive games and campaign hubs,
  • implemented gamification mechanisms to increase user time spent on the website,
  • oversaw localization processes across EMEA markets.

Effect of our work

  • 2,000,000 users of the internal social network (Jetix Club)
  • over 400 competitions and marketing campaigns
  • 40% reduction in production time,
  • 70% increase in time spent on the site by users,
  • full brand consistency across over 30 markets,
  • significant improvement in production efficiency and profitability.

Good word from the client

SFERA have exceeded in progressing projects through all stages of design and build from creative inception through to live deployment, demonstrating a clear understanding of client and end user requirements and a considerate approach when working with Disney assets.

Philip Guy, Commercial Producer – Disney Media+

Are you looking for an experienced and reliable partner to cooperate with in many fields?

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