Increasing the effectiveness of online and offline amusement park marketing activities
How can we quickly build an active community around a brand that’s only active for a few months of the year? This was the challenge the Dinopark amusement park set for us.
The limited campaign timeframe required designing highly intensive activities that would motivate guests to visit the park. We focused on creating a distinctive visual style, a clear and attractive presentation of the offer for individual guests and organized groups, and engaging fans in fun activities that combined Facebook and real-life activity. The challenges presented to them combined both spaces, which was met with a very wide response.
The result of these activities was not only an increase in park attendance and Facebook activity, but also beautiful artwork created by children and parents, which decorated the park’s gallery.
