A safe virtual playground

Client

Fox Kids / Jetix

Project

Full marketing support for the EMEA region

Challenge

Fox Kids and Jetix channels operated in a highly competitive children’s media landscape across Central & Eastern Europe (CEE), where maintaining attention and loyalty required more than broadcast content. The brands needed a scalable digital ecosystem that could deliver consistent experiences across multiple markets while also supporting rapid, ongoing campaigns and community engagement.

Scope of cooperation

SFERA LDZ was responsible for:

  • expanding and operating the brands’ digital platform across the CEE region,
  • delivering continuous creative and product support for multiple markets,
  • designing and scaling a loyalty and gamification programme capable of driving repeat engagement at mass audience level.

Implementation

SFERA LDZ:

  • designed and developed the Fox Kids / Jetix digital platform for the CEE region, ensuring brand consistency while enabling localisation,
  • built and operated the Klub Fox Kids / Jetix loyalty + gamification ecosystem — one of the largest programmes of its kind at the time — combining interactive mechanics, rewards, and recurring engagement loops,
  • delivered ongoing design, campaign production, and platform support across CEE markets, aligning content operations with brand strategy and user experience standards.

Effect of our work

  • 1,500,000+ children participated in the Fox Kids / Jetix Club programme, validating the platform’s ability to scale and sustain mass engagement,
  • the brands gained a repeatable, multi-market digital engine for loyalty and interaction beyond TV,
  • the CEE platform enabled faster campaign rollouts and consistent user experiences across countries while maintaining local adaptability through structured production and support.

Good word from the client

SFERA did a fantastic job. Their commitment and responsiveness were crucial to the success of the campaign and gave us a great strength in the region where we could learn from previous experiences. As a result we owe a great promotional vehicle.

Maciej Bral, Managing Director Poland & CEE, Jetix Europe Limited

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