Lumina Learning

All the colors of personality

Client

Lumina Learning

Project

Multi-level marketing communications management system

Challenge

Lumina Learning is a consulting and training company that, based on its own unique psychometric research method, offers tools that support the development and effectiveness of teams and individuals. It has branches and representatives in dozens of countries around the world. We met when it was planning to equip them with online marketing tools.

Scope of cooperation

SFERA LDZ was responsible for designing and creating a system enabling the presentation of a personalized offer to the company’s branches and representatives based on the company’s central repository.

Implementation

SFERA LDZ:

  • Conducted a consumer needs study
  • Developed the architecture, designed, and created a centrally managed, multi-level, multilingual website system, encompassing the headquarters, local branches, and individual representatives
  • Designed content publishing formats

Effect of our work

Lumina Learning’s new website is essentially an integrated network consisting of a global site and local pages, enabling central management and automated content publishing.

The local pages showcase the scope of activities of local representatives, take into account cultural and business considerations, and facilitate contact between potential clients and the right people within Lumina Learning’s international structure.

Thanks to this solution:

  • The company’s offerings can be promoted much more effectively in international markets
  • Internal communication processes have been simplified, resulting in significant time savings
  • Creating new websites within the network has been simplified and automated
  • Consistency of communication and brand image has been ensured, regardless of region

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